1. Uknow is based on the fact that humans have a tendency to be interested in the activities of friends and acquaintances.
    2. Users trust a ‘deal’ more when one of their contacts buys it.
    3. Each time a user buys a deal, it reaches the top of the list again.
    4. The deal will be visible to all the contacts of the user who are using UK
    5. Easy to understand and transparent commission.
    6. User/Merchant does not have to do anything to circulate the deal, it happens automatically, without any effort.
    7. Vast instant reach to customers.